Lead Magnet
Revenue Leak Diagnostic
A quick triage to find the most likely leak zone—so you stop guessing.
Quick self-test
Can you answer these instantly — without “checking later”?
- What caused last month’s variance?
- Which channel had the highest profit per session?
- Refund rate by product/SKU?
- What changed on the exact week revenue dipped?
- How much did discounts reduce margin?
- What’s your blended CAC (or equivalent)?
- Chargeback rate and reason pattern?
- Churn spike date and trigger?
- Subscription renewal rate (true retention)?
- Top 3 leak zones, by dollars lost?
- Which landing page underperforms by source?
- Which offer is growing revenue with shrinking profit?
Rule: If you can’t answer most of these confidently, revenue is not controlled — it’s reacting.
The 4 Revenue Leak Zones
We quantify each zone and show how it contributes to variance.
1) Conversion inefficiency
Traffic exists, but it doesn’t convert at the expected rate.
2) Refund friction
Refunds, cancellations, and chargebacks erode cash and margin.
3) Channel misallocation
Money flows to channels that look good — but don’t profit.
4) Subscription churn decay
Recurring revenue decays quietly until it collapses in a single month.